New logo mirrors refocus on transport technology
Trademark symbolizing dynamic drive and target focusOver the past months, the Vossloh Group has repositioned itself as a specialist in the transport technology market. Now, this focus is reflected by the Group's new corporate logo, premiered today on the publication of the Q1/2003 report.
The new trademark symbolizes dynamism, movement, and destination dedication. It typifies how the group operates on its clearly defined markets. Like no other color, the green stands worldwide for all that keeps traffic rolling: Go!
"Last year's strategic reorientation and concentration on transport technology was a watershed in the history of Vossloh. Outward and inward presentation must concur with the new strategy," stated Vossloh CEO Burkhard Schuchmann. "Our profile hitherto has stood for a Vossloh engaged in a variety of businesses. With our new profile we are embarking on a fresh start but without denying our past. We know that we are still faced with the process of strengthening and cultivating our brand. Executive Board and management are confident of being able to negotiate this path together and successfully," emphasized Schuchmann.
As of today, Vossloh's website also has a new look: www.vossloh.com
Werdohl, April 23, 2003
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